I think it’s fair to say that we all get into business so we can have freedom. But the opposite is often true.
For many years I tried to get clients on autopilot using Facebook ads but I just couldn’t crack the code. I kept having to go back to manually hunt for clients. I literally spent thousands of dollars and hundreds of hours trying to get ads to work for.
It wasn’t after many failed attempts and lost time that I was able to figure it out. I want to show you today how to get clients on autopilot as well by following these 5 steps.
Step 1: Get the facts
In order to get clients in abundance, we first have to know what they want. We have to know…not guess what they want. Not knowing EXACTLY what your potential clients are looking for will cost you time and money. A lot of it, trust me.
So how do you know what people are looking for?
– Put yourself in the shoes of your prospect by googling the questions that they might ask (and further find what they are searching for in the search results).
– Find online forums to see what people are already searching for in these groups. What types of questions are they asking?
– Find some Facebook groups in your niche and find out if these questions are being asked over and over again.
You can also use an SEO tool to search the number of people that are looking up with your questions on a monthly basis.
Your goal is to end up with a couple of key questions that people are asking. This will help you create content in step two. If you want to know more in-depth information on how to conduct your research, you need to check out this resource. It will also show you exactly how to start a profitable consulting business.
Step 2. Create the content
After doing the research and learning what people are looking for and what problem they want to have solved, we’re going to solve the problem by giving them the information they are searching for.
You can do this by writing a blog post, making a video or an ebook. There are a lot of ways to do this.
What matters is that you make it epic. Do what most people aren’t willing to do and deliver lots of value so that people begin to trust you.
On to step three.
3. Season the pixel
After we crafted a piece of epic content for our ideal client, we are now going to get our content out.
We want to gather a list of perfect people to send out content to.
At first, we have to manually get this content out because we need to collect views to our page, blog post or video.
Our goal is to get as many people to that piece of content as possible.
Within digital advertising, there is a thing called a tracking pixel and it collects demographic information on all of the people that come across your content.
Facebook and Google provide you with a pixel so you can collect data on the people that frequent your site, even just one time. For privacy reasons, they don’t tell you who exactly it is but they do gather the interests and demographic information off this person.
So initially, you need to manually send out your content so you can start to collect the pixel.
Don’t do this in a spammy way. Instead, create organic conversations with people. If you have an email list, you can send it to them as well.
4. Marinate the pixel
You’ve been able to collect your data and now you’ll be able to skyrocket and leverage your views to unlimited numbers.
Now it starts to get exciting!
It’s time marinate the pixel by giving it as much information as you can.
You’re going to create a Lookalike audience now that the pixel has already gathered data from the people that you sent your piece of content to.
When you create a lookalike audience, you are essentially saying to Facebook, “remember those 200 people that were visiting my page? Go out and find me 2 million people just like them!”
This is when you start with some paid advertising. I suggest spending about $5 – $10 per day.
By paying for advertising, Facebook is going to get this piece of content in front of a lookalike audience.
This process is called retargeting and it’s the exact process that all of the gurus are using for successful ad campaigns.
5. Create a CTA that turns prospects into clients
After doing research, creating content, seasoning and marinating the pixel by putting some ad spend behind it, we can now create a powerful Call To Action to the people that have already engaged with our content on the previous ad.
We are not going to try to sell them anything at this time but we are going to try and get an email from them.
Our content is going to be gated, which means people have to give an email in order to be able to access the content.
Maybe at this point, you offer them a free strategy session or a masterclass.
By now, they’ve seen your ad, engaged with you and have had multiple interactions with you which creates a warm lead who already trusts you.
This is a good time to present a paid opportunity to work with you or buy your course.
This process is repeatable, time and time again. And it TRULY works.
- Get the facts and find out what people really want.
- Create your content and answer a valid question
- Season the pixel by sending your content out to people
- Marinate the pixel by starting your paid ad campaigns
- Run a CTA and get people on a strategy call or offer them your course