If you’re a local Atlanta business owner, and you’ve not tapped into the power of Facebook Ads in growing your brand and getting new customers or clients through your doors, you’re leaving a lot of money on the table.
Maybe you are using different forms of advertising, which might be working for you at a certain degree. But in today’s day and age, the businesses sticking with forms of advertising that are somewhat outdated, tend to pay more for less ROI.
Imagine what you could make happen by using the most cost-effective form of advertising we have available to us today: Facebook Ads.
Facebook advertising has only been around for about 10 years. However, in these past ten years, it has quickly and undoubtedly become one of the most powerful and effective ways to advertise to ideal customers and consumers. There are roughly about 2 billion people on Facebook! (Yes, even my 97-year-old grandmother is quite active on a regular basis) This means that the possibilities and opportunities to get in front of the right people is HUGE.
So what is the best way to create a powerful local to Atlanta Facebook Ads Campaign?
Here are the seven basic steps that you can take to start running a powerful local ad in Atlanta today.
1. Have a Business Facebook Page
Your business might already have a business page but if you have not created one, this is the first step to running a powerful campaign. You are not able to run an ads campaign from your personal page. If you don’t have a page yet, or you have not actively been posting on your business page, start doing that right away. Aim to post one to two times per day. You can also invite all of your friends to like your page so that it begins to gain some traction.
If you already have a Facebook Page, the goal is to post on the page consistently. In many cases, your page might not get a ton of interaction, however, for better results in your ad campaigns, later on, it is important to stay active on your page.
2. Create A Business Manager Account
You do this by going to Business.Facebook.com. This is where you will be able to access your Ads manager account and pixel. It is recommended that you manage and run all of your campaigns from here, as opposed to directly from you Facebook page.
3. Create and insert the Pixel to your site
If you don’t have a pixel on your website, you won’t be able to retarget your website visitors with your ads on Facebook. A lot of local businesses don’t have a pixel on their site which is hurting their business but they don’t even know it. You can learn how to insert the pixel here.
4. Identify your audience
The great thing about running local Facebook ads is that it allows you to get really specific with your audience. Who is your customer? What are his/her interests? You can even get as detailed as income demographics, gender, age, and a huge variety of different interests. This is why Facebook ads are amazing. Imagine how much you could easily spend on billboard advertising. Yet what percentage of people that see it are actually your ideal customer? Not a large percent. But you still have to pay for showing your ad.
With Facebook ads, you can choose who you want to show your ad to. This means you also only pay for people to see the ad that actually care about what you do!
5. Create a great ad creative
One of the most important aspects of any Facebook ad is the ad creative which includes the images you are using. Because everyone is constantly bombarded with pictures, images and distractions everywhere they look, it is important that your image is attention-grabbing and good. If you provide a service, you might want to have a picture of yourself in the ad. If you sell products, choose an image that will inspire your target audience to click on it and want to know more about it.
6. Write stellar copy
Once you’ve chosen a great image, it’s time to write a compelling copy. The best way to write ad copy that is compelling and will sell, is to start it off with a hook. This can be a question, or something that will grab the attention of the reader. Next, you need to have a call to action in your ad copy. Third, tell a short story of someone that was successful through using your services or products. You want to end the ad with another CTA. A good call to action will encourage the reader to take action immediately and will increase the results of your ad.
7. Set the targeting
Finally, after doing steps 1-6, it is time to set the targeting on your local Atlanta Facebook ad. The targeting is not complicated but it can include age, interests and other demographics.
After doing all of this, all you need to do to continue tweaking the ad to get better results. Keep in mind, it will take a few days for the ad to be optimized and go through the learning period. During this time, it’s best not to change or tweak anything so that it doesn’t stall or hinder the process.
1. How much should I spend on ads?
This, of course, depends on your budget. But, there is no need to spend more than $5 – $10 a day during your testing phase. Once you know that it’s working, you can increase and scale your ads. However, keep in mind it can take up to a couple of weeks to really figure out the best ad copy, creative and targeting. As a rule of thumb, I suggest setting aside a minimum of $200 for testing.
2. Is it okay for me to "boost" ads on my Facebook page?
I recommend not boosting from your Facebook business page. This not only hinders you from appropriately being able to track your traffic, but it also can mess with your overall targeting. Try to stick with running and managing your ads from your business.facebook. com and ads manager page.
I hope this article gave you a good overview of how to create a great local Facebook ad.
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