You’ve started a coaching or consulting business and now it’s time to start promoting it.
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Chances are, you’ve already tried a couple of things, like networking. Perhaps, you’ve been less than thrilled about the results.
Am I right? (Don’t worry, you’re not alone).
So how do you promote your coaching business the right way?
Here are my best tips to promoting your coaching business that will actually help you get clients fast:
- Start with talking to 30 people every day and tell them about your new business. (Hint: This doesn’t have to be done in a salesy way)
- Add helpful tips and value in groups and forums
- Find practitioners to partner and network with
- Create epic content that people are searching for
- Start automating early
The best way to promote your coaching business is to begin small and build up from there.
By small I mean with direct outreach and contact.
In the first few weeks or months of your new coaching business, you’ll need to remember that it’s like a new baby and needs to be treated as such.
I see a lot of new coaches and consultants wait around in hopes that clients will find them through an email they sent out once 4 weeks ago, or through a referral from somebody they met at a networking event.
This rarely works. But let’s talk about some of the things that do work.
The fastest way to get clients and promote what you do at the same time is to take a lot of action in two different categories:
- Action that brings immediate results (aka gets you immediate clients).
- Action that brings long term results (consistent clients and brand recognition).
In the first category, your goal is to promote your business while getting clients at the same time.
The reason you want to get clients immediately is pretty obvious: without clients, you won’t have a coaching business. You’ll only have a hobby. So while you want the world to know that you now have a coaching business, you also want to ensure that you have some money coming in and you’re helping some people. Getting some clients organically will give you some extra cash to put towards running ads and testing different campaigns.
In the second category, your goal will be to build a more sustainable, long-term business by creating an audience and giving value.
This is done by establishing yourself as an expert in your niche and building up your brand. Creating content that speaks to your ideal audience is key. It also includes marketing and advertising your services.
The goal is to get to a place where you don’t have to keep hunting for new clients every month. But rather that you start to be found through your content, which could be a blog, vlog, podcast, or through targeted advertising campaigns.
5 Tips To Promoting Your Coaching Business
1. Talk To 30 people every day.
This is part of the category one strategy.
Think about all of the different ways you can talk to people these days.
You can use,
- Phone conversations,
- and more to reach out to people and start conversations.
The goal is to start to let people know about what you do and that you have a coaching business.
But keep in mind that people don’t like to be sold to. Try to approach people with an attitude of service.
As you’re talking to people, you’ll want to ask for referrals and offer ways to give value to everyone you meet.
The coaches that are most successful in promoting their business are the ones that are very passionate and excited about what they do.
If this is you, you’ll have no problem getting clients and promoting your business! You can read more about reaching out to people the right way here.
2. Add value in groups and forums
This might not seem like a fast way to promote your business, however, you’d be surprised how many coaches have built up quite a following in forums such as Reddit or Quora. Even Facebook and LinkedIn groups seem to work when done correctly.
What’s really important is that you add value wherever you go. You don’t just want to drop links to your scheduling calendar, or course materials. Instead, answer questions, give advice and offer help where it’s appropriate.
In order not to spend too much time in different groups or forums, limit it to 30 minutes to an hour a day.
Very often social media is more of a distraction than it is a tool to build a solid business. Be careful of how you spend your time!
3. Find local practitioners that could send you referrals
This is a pretty good way to start getting some referrals. Many business consultants and advisors will tell you that this is the best way to get clients and promote your business. However, I don’t necessarily agree with that. But it can still be a great way to launch your business.
In order to make it work for you effectively, you will need to build up a connection with local practitioners. These could be chiropractors, psychotherapists, massage therapists, etc.
Your goal is to build a relationship with them so that they know who to send patients to when they feel the need for further assistance from a coach.
Additionally, you could offer a referral bonus which will act as a good incentive to your partners.
Another opportunity for you to network with people is to join Facebook groups and forums where these business owners are hanging out.
Join our highly active and engaged Facebook group for entrepreneurs, Straight Up Entrepreneurs for the best sales techniques out there and to build relationships.
4. Create epic content and publish, publish, publish
You may have heard that blogging is dead or that podcasts are an oversaturated market.
However, someone out there is starting a blog today that will eventually be number one. It’s never too late to start putting out great content.
If you think about it, there would be no good music recorded today if everyone believed that the best stuff is already out. You may not be Elvis, or Bob Dylan, but you can still be YOU and create awesome content for people to benefit from.
(A quick side note…be you as much as you can. The more authentic you can be, the more people will be able to connect with you and want to work with you).
Google is constantly looking for new and epic content to push for people to see.
So all you need to do is to start putting out amazing content that your readers are searching for.
Keep in mind that you don’t put out content that you think people should know. Put content out that people are already searching for.
This is a longer-term strategy. However, if done well, your blog, Youtube channel or podcast could be bringing in some great leads by the end of just 12 months. (Which is a relatively short amount of time. In the meantime, you’ll be getting clients organically and through word of mouth).
5. Start to automate early
It’s never too early to start thinking about ways to automate your business.
Creating a website and putting out content is part of automating early. But you don’t want to get in a rut where you are always having to desperately search for the next client.
In order to avoid this, think about ways to put all of your expert knowledge into courses so that you can quickly be in a position to earn passive income alongside your coaching.
An online platform such as Kajabi, can be a good way to host your video courses. Don’t worry about making them super fancy at first. Done beats perfect every time.
As you go along, there will be plenty of opportunity to improve on your products.
1. How much should I charge for my coaching services?
For many years, I’ve taught coaches and consultants not to charge low-ticket and to avoid charging for one-off sessions.
For several reasons. One of them being, that it makes it really difficult to scale your business as a coach. How many on-off session clients do you think you would need in order to make a living off of coaching? A lot! And this is tough when you’re first starting out.
Also, no client is going to see optimal results through one solo coaching session. It’s just not ideal.
So the best way to offer the most value and help them achieve results, is to offer packages. These packages can last anywhere from 4 -16 weeks. Typically, I recommend a program that lasts from 6 weeks to 12 weeks.
I don’t recommend the starting price for this to be lower than $2,500 per package.
2. How can I find high-paying clients?
It’s not so much about finding these high-paying clients but much more about how you present the value of your services to a prospect.
You see, people spend money all the time on things that do not improve their life.
Most Americans have 2-3 credit cards. (!!)
It’s not that most people don’t have money, it’s that they don’t see the value in what you are offering. This is where your ability to sell and close comes into play.
The best way that you can get high paying clients is to know and establish your worth on the strategy call.
If you want to learn more how to do that, check out this article.