Have you considered becoming a color consultant?
If you have a degree in Interior Design or a related field, you might have already thought about it. But you are not necessarily required to have a degree to be a color consultant.
If you have a creative eye and an artistic ability along with the skills to understand the effect color has on human behavior, becoming a color consultant might be for you.
What exactly does a color consultant do?
Color consultants specialize in the complex effects of color. They combine psychology, current trends, demographic statistics, and color design theories to provide a solution.
So they provide homes, hospitals, restaurants and other buildings with advice on choosing the right color palettes for their specific projects and to achieve their objectives.
The most competent color consultants embrace both the art and the science of color.
So how do you start getting paid as a color consultant?
First of all, you need to decide if you want to be an independent color consultant or if you would like to be hired as part of a company and consult with them.
For the purpose of this article, we’re going to be focusing on becoming an independent color consultant. We’ll cover the steps required to start a successful consulting business from scratch and how to start to get paid.
In this article, I won’t focus on the educational aspect as much as the steps required to actually start a business.
In order to be successful, you obviously need to be competent in what you do.
A degree is helpful, as well as a certification.
However, the educational requirements to become a color consultant are quite vague. You don’t really even need any formal training but there are still ways to set yourself apart from your competition.
You can totally start a successful consulting business without a specific degree or certification.
Below is a list of things you need to do to start getting paid in as little as a week as a color consultant.
1. Define your niche focus
After making the decision that you want to be an independent color consultant, you first want to define your niche.
Do you want to work with existing spaces that need to be remodeled?
Or is your specialty helping with the initial design process of a building project?
It’s important to define your color consulting niche around your expertise and experience.
Further, you can create an even smaller niche by choosing what demographics you want to work with etc.
However, I do advise not to start out getting too niched down, as it can become hard to get business. As you’re starting out, try to say yes to everyone. This will not only help you clarify your niche but also give you a lot of helpful experience.
2. Establish your price points
Another important aspect to be clear on is the amount you want to charge for your services.
A good way to price your color consulting packages is to research what other people in your niche are doing.
That being said, I do advise that you create packages as opposed to one hour sessions. This allows you to be more valuable to your clients and also gives you an opportunity to sustain your business at a faster rate.
3. Open up a business bank account
In order to open up a business bank account, you’ll need to first register your new business. You can research how to open up an LLC here.
This step is important yet not necessarily the most urgent if you want to start getting paid as a color consultant right away.
But the sooner you get it done, the better.
4. Brand yourself
One of the key steps to start getting known as a professional color consultant is to brand yourself on social media platforms.
This is a great way to allow local people to get familiar with your face.
To speed up the process, become a part of some communities and groups and become a valuable member there.
One of the ways to get known quickly is to post helpful tips and tricks around your topic of expertise that interests people.
Using images and photos of the work that you’ve done is another way to gain exposure and let people see your work.
Social media is a great way to establish yourself as an expert in your field.
But remember that your main goal is not to pitch your services all the time.
Make it your goal to add value, ask questions and respond to people’s struggles they might be having as it relates to what you do.
5. Start to market and promote your services
Next, it’s time to start to market yourself. This is where the fun begins!
There are many ways to do this. Some ways are through networking, referral opportunities, and even through old school cold calling.
But I recommend using Facebook ads. The cool thing about social media campaigns is that you can easily target different groups of people.
So with retargeting and setting up great sales funnels, you will easily be able to get abundant leads at a fairly low cost.
If you’d like to know more about how to set up your ads, check out this masterclass. It’s a great training that will save you a lot of time and money.
6. Get paid to consult
Once you start to get leads through your marketing and advertising, you will be ready to get have consultation meetings and calls to take on clients!
Make it easy for new clients to pay you by setting up a payment system that allows you to take credit cards and send invoices.
Look into Stripe or Square to get this set up.
It is not difficult to start a professional color consulting business if you are committed to putting in the work and marketing yourself.
The quicker you get started, the sooner you’ll start to get paid. If you want more in-depth information on how to start a consulting business, you should check out this article.
1. How much do color consultants charge?
Color consultants charge a large range of prices that depend on the area they are located as well as the level of experience.
I recommend starting out at a bit of a lower price point, but still sell your services as a package deal.
For example, instead of charging for a one hour consult, charge for the entire service of picking the colors, matching them, etc. This gives you leverage to help your client in a more thorough way.