Wardrobe or fashion consulting is quickly becoming very popular.
Maybe you have always had a really good eye for fashion and styles and you’ve considered becoming a wardrobe consultant.
I have great news for you! If this is your passion and you are ready to put in some work, you can absolutely make it happen.
More and more people are seeking out expert advice as it pertains to personal styles and looks. So there has never been a better time to follow your dream to become a well paid wardrobe consultant.
So what exactly does a wardrobe consultant do and how can you become one?
A wardrobe consultant essentially helps clients with their wardrobe, tailoring it to their body type, personality, and taste.
It’s really not too difficult to become a fashion or wardrobe consultant if you are good at fashion, have an eye for styles, and have the drive to be an entrepreneur.
Here are the important phases of becoming a wardrobe consultant:
1. Discover your niche
Chances are, you are already considered amongst your friends and peers to be a fashion expert.
But if you want to make this your living, it’s important to get clear on some questions:
Who do you want to work with?
Is your niche middle age women?
Or do you want to work with men?
What and who will be the focus of your consulting?
It’s important to get clear on your niche because it will help you create packages as well as help you understand your client’s needs better.
In order to get clear on who you want to work with and what the focus of your consulting will be, search for 4 other fashion consultants that are doing something similar to what you are doing. This might take a little bit of research. But it is totally worth it and it will save you a lot of time down the road.
The goal is not to imitate what they are doing, rather, it’s to get an idea of how they are monetizing their services and what audience they appeal to.
You can also do some market research by creating some surveys and sending them out to a few dozen people. This can also be done in forums and Facebook groups.
Tip: Doing adequate research is key. The last thing you want is to spend many hours creating content and packages that nobody is looking for. Here are some additional tools and resources on how to research and start a consulting business effectively.
A great question to ask yourself is, “is this piece of information going to answer somebody’s question?”
2. Create your 1-1 packages
Now that you’ve gotten clear on who you want to help, it’s time to create your packages and prices.
I recommend not offering any one-off sessions, at least not at first. (Unless you just want to get some experience and are not concerned with making it a full-time income).
One-off sessions can be hard to scale for you and they are often less effective for your client as well. Perhaps structuring packages that last anywhere from 6 – 12 weeks is a good place to start.
Here are some questions to answer when creating your packages:
– How long is this program?
– What are the main takeaways my client will get from working with me?
– How will my client feel after working with me?
– What is the goal I am trying to achieve by creating this program?
– How many times do I meet with my client?
– What are my prices?
– How much time will I personally spend on each client?
– How will I deliver the content?
Keep in mind that you can always go back and improve your packages. Don’t overthink too much.
In a consulting scenario, it’s important to remember that YOU are what your clients are paying for.
Your knowledge and expertise in an area is what they want. So while it may seem second-nature to you, your clients consider your abilities amazing.
3. Develop your brand
Developing your brand takes a while. That’s why I don’t recommend waiting to start working with clients until you have an established brand. We will cover getting your first clients in the next step.
What is included in your brand?
Basically, everything you do. Your social media platforms, your website, your content.
For now, start to establish yourself as an expert wardrobe consultant.
Use social media to talk about different aspects of your work and offer helpful tips as well. Encourage yoru followers to engage with you and share your content. Offer value whenever you can. And don’t be afraid to be unique. What makes you different? Use that as a way to brand yourself.
When thinking about branding, it’s important to try to have all of your platforms match. Try to keep your branding consistent across all platforms.
Another important aspect of developing your brand is to create a website where you can begin to publish helpful content regularly.
The best way to know what kind of content to publish is to search what people are already asking by using Google to find these questions.
Give people what they want, not what you think they want.
5. Get clients
So by now you are consistently posting on social media and have (hopefully) started working on creating epic content on your site.
Chances are, you’ve already had a few people ask you about your services and what you do exactly.
This is the perfect time to start working with paid clients.
The way to do this is to add a lot of value in forums, communities, and groups. Then, when people engage with you, you can invite them on a strategy call with you to see if you can be of service to them.
Here’s a breakdown of what that looks like:
– Add value on your social media platforms and in groups and forums
– Engage with people that comment on your posts
– Reach out directly to people that you have had contact with
– Talk about what you do and invite them on a strategy call
– Close the sale on the strategy call
– Get testimonials from existing clients to publish on your site
This is a very organic way of getting clients and requires no ad spend, which is great if you don’t have much extra cash. It also will help you discover your ideal client’s main problems and what kinds of questions they have for you. Check out some more information on how to prospect effectively.
If you have extra cash, you can bypass the organic prospecting and go straight to paid advertising.
Check out this masterclass to learn more about how to get clients on autopilot.
5. Create courses
One of the fantastic things about fashion or wardrobe consulting is the potential it gives you to create smaller courses to sell to your audience.
As your business grows, you have the option to run advertising campaigns to courses that you put together for people.
Courses that are less cost-effective are a great way to create a form of passive income while still doing what you love. You also have the option to keep working with one-on-one clients while creating different streams of income as well.
6. Affiliate marketing for passive income
There is no better way to create passive income than being a wardrobe consultant and becoming an affiliate with different products. There are many different ways to do this.
It doesn’t need to be difficult to start your wardrobe consulting business. If this is something that you’ve been wanting to do for a while and you have the special ability to help people with their styles, check out our course to help you get started on your consulting business today.
Remember, things will never be quite perfect. So just get started and keep improving as you increase your knowledge and experience.
Do I need a degree to become a wardrobe stylist?
Currently, there is no educational requirement in order to become a wardrobe stylist.
However, having some formal education or certification might help you.
That being said, the reality is that all you really need is confidence in your ability to help people and the courage to go out and make it happen.
Nobody ever feels quite ready to take a big step. It is always a little scary but the rewards are definitely worth it. If you want to get started right away, check out this page.